Modernize your MSP: Building a Profitable Cloud Practice

The rapid pace of technology and evolving end user computing needs are significantly impacting the MSP landscape -- where some are thriving, and others are struggling to keep up. Learn how any MSP can modernize, automate, secure and cost-optimize their existing practice using native Microsoft technologies including Azure, Intune, Azure Virtual Desktop (AVD), and Windows 365.

Joseph Landes

Registration & Lunch

Pick up your badge and enjoy lunch! Network with peers and supporting sponsors during this time.

Registration

Welcome! The Modern MSP - What MSPs Need to Consider for Future Services

A welcome kick-off as we introduce you to The ASCII Group and the insights we've learned from our MSP membership.

As technology continues to evolve rapidly, Managed Service Providers (MSPs) must adapt to remain competitive in the industry. The modern MSP must consider several factors to provide future services that meet the changing needs of their clients.

Jerry Koutavas

Hardware Procurement Strategies - Sourcing in a Tight Market

In today's technology market, hardware procurement can be a challenging task due to a tight supply and high demand. Hardware Procurement Strategies play a significant role in achieving success in sourcing the right hardware in a tight market. Hear how MSPs are leveraging alternative sources as not to miss any opportunities.

David Cook

What Organizational Maturity Means Today: Essential Practices and Skills

Organizations large and small struggle to understand what “maturity” means in terms of IT and security operations. In this session, we’ll discuss some case studies about organizations that have varied levels of maturity. This isn’t about CMMC or CMMI, but more of a conversation about steps organizations need to take to implement policy-based and useful architectures and procedures.

Michael Crean

Datto’s Global State of the MSP Report: What the survey means for you

Datto’s Global State of the MSP Report resulted in some really interesting statistics. Competition, revenue growth and new client acquisition ruled as the top challenges facing MSPs, with profitability and improving operational efficiencies coming in right behind them. Learn how you can apply these statistics to your 2023 business plan and ways Kaseya is applying the findings to our roadmap moving forward.

Miles Walker

Secrets to Closing More Sales

For many IT service professionals, increasing sales and closing more deals is often considered a bit of a dark art. We consider it to be more of a science. Sit in on this session as we explore sales tips and tricks from thriving MSPs and break down the sales process to help you win more business and grow your bottom line.

Gen

Touring the Dark Web

Do you really know how much of your valuable information is available on the dark web? Join Collin, Solutions Engineer to learn how to access the dark web and tools to assist in getting to the marketplaces and forum. See just how easy it is for attackers to get malicious code and sensitive information to use against you and your business.

Colin Ellis

Break & Networking

Grab a snack, network with peers and supporting sponsors!

Thought Leadership: Security Panel

Gain invaluable insights into client security inquiries: a masterclass with security industry veterans. Explore crucial questions to ask clients about security, with in-depth guidance from three esteemed experts. discover key security resources, best practices, and actionable takeaways in this informative session.

Miles Walker

Ted Roller

Matt Johnson

Optimizing Productivity for Workers in a Quiet Quitting Era

The shift to remote work has created new challenges for organizations to optimize worker productivity. Managed Service Providers (MSPs) can play a significant role in addressing this challenge by providing software training services to their clients. MSPs have a unique opportunity to add value to their clients' businesses by providing software training services in the current remote work environment.

Nancy Williams

Fuel Your Growth with Pax8 Academy

Nicole Faletra

Leading Connectivity Market Opportunities for MSPs

The increasing demand for connectivity services presents new opportunities for Managed Service Providers (MSPs) to expand their service offerings and grow their businesses. The emergence of 5G technology is providing MSPs with new opportunities to offer high-speed connectivity solutions to their clients. By focusing on these connectivity market opportunities, MSPs can differentiate themselves from competitors, generate new revenue streams, and provide more value to their clients.

Michael Jacobsen

Cyber Insurance – The Client Buy-In Strategy MSPs are Leveraging

This session will explore the importance of cyber insurance for MSPs and the value it can bring to their business. Attendees will learn about the different types of cyber insurance available, how to identify potential cyber risks and vulnerabilities, and how to evaluate and select the appropriate coverage for their clients. Learn about benefits of incorporating cyber insurance into your service offerings and how it can enhance your reputation and attract new clients.

Larry Meador

Hacker’s Perspective: Is Your MSP Ready for Me?

It’s known that smaller businesses have smaller IT budgets, which often leaves little room for IT security. MSPs need to have a closer look at themselves on how to best protect themselves as well as their own customers. Ken Wong, Founder/CEO of DragonTek International and Security Expert, will provide some insights in today’s cybersecurity standards from a hacker’s perspective and key areas MSPs need to focus on to better protect their operations.

Ken Wong

Break & Networking

Grab a snack, and network with peers and supporting sponsors during this time.

Keynote Speaker

Entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand.

Brittany Hodak

Wrap-up, Networking, & Member Meeting

As we close out the event, be sure to catch-up with supporting sponsors! ASCII Members can head to the Member Only Meeting.

Member Meeting

Networking Reception & Giveaways

Stick around for the Welcome Reception! Drinks, food, and giveaways from our supporting sponsors!

Evening Reception