Modernize your MSP: Building a Profitable Cloud Practice

The rapid pace of technology and evolving end user computing needs are significantly impacting the MSP landscape -- where some are thriving, and others are struggling to keep up. Learn how any MSP can modernize, automate, secure and cost-optimize their existing practice using native Microsoft technologies including Azure, Intune, Azure Virtual Desktop (AVD), and Windows 365.

Will Ominsky

Registration & Lunch

Pick up your badge and enjoy lunch! Network with peers and supporting sponsors during this time.

Registration

Welcome! The Modern MSP - What MSPs Need to Consider for Future Services

A welcome kick-off as we introduce you to The ASCII Group and the insights we've learned from our MSP membership.

As technology continues to evolve rapidly, Managed Service Providers (MSPs) must adapt to remain competitive in the industry. The modern MSP must consider several factors to provide future services that meet the changing needs of their clients.

Jerry Koutavas

Hardware Procurement Strategies - Sourcing in a Tight Market

In today's technology market, hardware procurement can be a challenging task due to a tight supply and high demand. Hardware Procurement Strategies play a significant role in achieving success in sourcing the right hardware in a tight market. Hear how MSPs are leveraging alternative sources as not to miss any opportunities.

David Cook

What Organizational Maturity Means Today: Essential Practices and Skills

Organizations large and small struggle to understand what “maturity” means in terms of IT and security operations. In this session, we’ll discuss some case studies about organizations that have varied levels of maturity. This isn’t about CMMC or CMMI, but more of a conversation about steps organizations need to take to implement policy-based and useful architectures and procedures.

Michael Crean

Mastering the MSP Trifecta: Profitability, Scalability, and Security

Today’s MSPs are faced with new challenges in a growingly competitive market. Kaseya’s IT Complete is the world’s first and only purpose-built platform designed to directly address the challenges of DO-IT-ALL, multi—function, IT professionals. One vendor with everything you need, woven together to save you time, smart enough to help you get more done, and in a way you can afford.

Miles Walker

Brian Doty

Secrets to Closing More Sales

For many IT service professionals, increasing sales and closing more deals is often considered a bit of a dark art. We consider it to be more of a science. Sit in on this session as we explore sales tips and tricks from thriving MSPs and break down the sales process to help you win more business and grow your bottom line.

Avast Business

The Purpose and Future of Endpoint Security

The plethora of security vendors operating in today's marketplace can be overwhelming. With so many options, it's easy to be distracted with the latest, greatest, shiny tool. Join Jherome Deguzman for a deep dive into the purpose of cybersecurity and how you can use that to your operational advantage today.

Jherome Deguzman

Industry Communities, Where to Start

Presented by The ASCII Group

Jerry Koutavas

Break & Networking

Grab a snack, network with peers and supporting sponsors!

Thought Leadership: Security Panel

Gain invaluable insights into client security inquiries: a masterclass with security industry veterans. Explore crucial questions to ask clients about security, with in-depth guidance from three esteemed experts. discover key security resources, best practices, and actionable takeaways in this informative session.

Brian Doty

Ted Roller

Bobby Lind

Optimizing Productivity for Workers in a Quiet Quitting Era

The shift to remote work has created new challenges for organizations to optimize worker productivity. Managed Service Providers (MSPs) can play a significant role in addressing this challenge by providing software training services to their clients. MSPs have a unique opportunity to add value to their clients' businesses by providing software training services in the current remote work environment.

Nancy Williams

Fuel Your Growth with Pax8 Academy

Christine Hak

Leading Connectivity Market Opportunities for MSPs

The increasing demand for connectivity services presents new opportunities for Managed Service Providers (MSPs) to expand their service offerings and grow their businesses. The emergence of 5G technology is providing MSPs with new opportunities to offer high-speed connectivity solutions to their clients. By focusing on these connectivity market opportunities, MSPs can differentiate themselves from competitors, generate new revenue streams, and provide more value to their clients.

Michael Jacobsen

The Secret to Recruiting, Hiring, Training, and KEEPING Great Level 1 Technicians

MSP’s all experience similar frustrations hiring L1 tech’s. They want too much money, they have trouble Googling simple error codes, and just as they get their “sea legs,” they end up quitting. While you might think you know why they quit, what matters is knowing the real reasons why, or why you can’t seem to find good ones in the first place, and what you should do to mitigate that. In this session, you’ll learn the secrets I’ve used myself to hire great L1 techs who love what they do.

J. Colin Petersen

Hacker’s Perspective: Is Your MSP Ready for Me?

It’s known that smaller businesses have smaller IT budgets, which often leaves little room for IT security. MSPs need to have a closer look at themselves on how to best protect themselves as well as their own customers. Ken Wong, Founder/CEO of DragonTek International and Security Expert, will provide some insights in today’s cybersecurity standards from a hacker’s perspective and key areas MSPs need to focus on to better protect their operations.

Ken Wong

Break & Networking

Grab a snack, and network with peers and supporting sponsors during this time.

Keynote Speaker

Entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand.

Brittany Hodak

Wrap-up, Networking, & Member Meeting

As we close out the event, be sure to catch-up with supporting sponsors! ASCII Members can head to the Member Only Meeting.

Member Meeting

Networking Reception & Giveaways

Stick around for the Welcome Reception! Drinks, food, and giveaways from our supporting sponsors!

Evening Reception